5q: Fletcher Music Center

Clear Channel, Warner Music cozy up in multiplatform deal

Sunday Information: (239) 649-5777 or email 5019@fletchermusic.com Website: www.fletchermusic.com Pull quote Music has been my life long hobby and I want to help seniors experience the same, said Bill Rengel. 1. What does your business offer thats unique compared to business like yours? My business concentrates on fun and entertainment for retired seniors through recreational music making. Recreational music making is about the experience of making music as a hobby. It is a fun and enjoyable way to quickly and easily learn to play your favorite songs without the rigors of formal training. The Fletcher Music Club is the industry leader in recreational music making instruction, having been doing so for 108 years! The purchase of an instrument is merely the beginning. What we offer is so much more! Our instruments come with lifetime free lessons and lifetime rewards. This includes weekly concerts (professional and amateur), fun parties, field trips and insightful workshops. Fletcher Music Centers is a unique, musical escape for Southwest Florida seniors! Its a most relaxing hobby and has healthy side benefits as well.

(Credit: Erik Kabik/TV Guide Network.) Clear Channel and Warner Music, one of the “Big Three” music labels, signed a partnership Thursday that will share the radio giant’s revenue for unprecedented promotion of Warner artists on air and online, as well as efforts to make it easier for digital listeners to buy Warner’s music when they hear it. The pact, Clear Channel’s first wide-ranging strategic alliance with a major label, underscores how both labels’ and traditional radio are testing new ways to ensure self-preservation in the digital age. The partnership means Warner Music will share in revenue from Clear Channel and get special treatment on its 850 radio stations, online radio feeds, and its iHeartRadio digital service. The companies said aligning their interests would drive digital growth, increase radio’s audience, and attract attention to Warner’s new and legacy artists. At first blush, the deal sets up Clear Channel to pay for things it didn’t before while also promoting things it wasn’t before, but Clear Channel CEO Bob Pittman told CNET in an interview that both work in the radio operator’s favor as well as the label’s. “The more we can regularize the relationship with the music company, the better we can” connect music fans to artists, he said. “When we’re promoting an artist, it not only helps the artist and the marketing company, it’s helping us.” He said the deal has an economic structure that makes sense for Clear Channel. He wouldn’t go into further detail about the terms. He also said one of Clear Channel’s top goals with the partnership is growth of the digital marketplace for digital radio and custom radio. An industry source said that Warner Music benefits from the tie-up by getting more payments for its sound recordings and Clear Channel benefits by smoothing out unpredictability in its licensing costs. Related stories Thai broadcaster sues Apple for $3 million over unlicensed app Traditionally, terrestrial radio doesn’t pay labels to play the sound recordings of their songs, although the Digital Millennium Copyright Act did set up a sound-recording royalty for services over the Internet. The recorded music industry has shriveled in the last decade as sales have shifted to digital forms, only recently reaching the point that recorded music’s overall trade value worldwide has ceased a more than 10-year slide.